Independent consultant for the cultural sector (Belgium)
Ken Veerman is a strategic advisor to European concert halls and other mission-driven organizations. He managed all kinds of stages in Belgium for 15 years and now uses that experience to help venues get to know themselves better. He works on mission formation, revenue models and public dialogue and regularly publishes on strategic and business policy for cultural organizations and on European pop policy. Ken is currently developing The Try-Angle, an audience development tool for European concert halls on behalf of Live DMA, the European network of grassroots venues.
Ken will moderate the panel „Audience dialogue instead of marketing“.